NEW DELHI: Keen to utilise the extensive reach of ‘radio’ to connect with the ‘grassroots’ masses, the Election Commission on Monday launched a year-long radio series, Matdata Junction, in collaboration with the All India Radio (AIR), to address urban apathy and apprise the voters of fair electoral practices in an interactive format.
Unveiling the 52-episode series produced by the Election Commission of India with a focus on creating voter awareness, chief election commissioner Rajiv Kumar said it shall provide a strong platform to connect with voters across the length and breadth of the country. The program, a judicious mix of information and entertainment, specifically seeks to remove urban apathy that is known to keep the voter turnout low in the big cities, particularly metros. With its first episode slotted for telecast on the AIR network at 7.25 PM on October 7, 2022, the radio series — which can be heard in English, Hindi and 21 regional languages — shall seek to inform the audience about the election processes crucial to the conduct of free, fair, transparent, inducement-free, accessible and inclusive elections.
Sharing the dais with the CEC and election commissioner Anup Chandra Pandey at the launch event on Monday were Prasar Bharati CEO, DG AIR News and actor Pankaj Tripathi. Tripathi, popular for the roles he has essayed in many Bollywood films and web series, will henceforth be the National Icon for the Election Commission of India, Kumar announced while appreciating his commitment to the cause of voter awareness and wide appeal across the country.
Addressing the event, election commissioner Pandey recalled that AIR has been enthusing masses “as a legendary storyteller with its voice appeal and strengthening the democratic spirit”. Since the very first general elections, AIR with its extensive coverage and reach to diverse audiences, has been a primary medium of communication with citizens across the country, he stated.
Tripathi recollected how he became a first-time voter and how that process gave him not only the right of ‘matdan’ (voting) but also ‘samman’ (respect) as a contributory voice in democracy. While appreciating the efforts made by ECI for reaching out to the voters, he urged all young voters to pro-actively participate in the elections to reflect their democratic choices and make their voices heard.
The 15-minutes ‘Matdata Junction’ will be broadcast every Friday during the 7 PM to 9 PM slot on AIR network covering 25 FM stations, 4 FM Gold stations, 42 Vividh Bharati stations, and 159 primary channels/local radio stations.
The 52 episode series will comprise thematic episodes on voter registration, informed & ethical Voting, value of vote, inclusive & accessible elections, model code of conduct, IT applications to facilitate smooth conduct of polls, EVMs, stories of election officials, BLOs, etc. Cast in the genre of infotainment program, it will use drama, story telling, quiz, experts’ interview, and songs produced by EC’s SVEEP (Systematic Voters’ Education and Electoral Participation) in every episode. Packed in will be a citizen’s corner that will give citizens a chance to ask any query or also provide suggestions for making elections inclusive and participative.
The first episode of the program on the theme – ‘Voter Registration’ will be broadcast on October 7, 2022 at 7:25 PM.
Citizens can also listen to the program on Twitter on @airnewsalerts and @ECISVEEP, News On AIR’ app and YouTube channels of ECI & All India Radio.





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